Young Lions is a competition, run over a single weekend, to develop an ad campaign for a specified charity.
The winning team each year receives a trip to Cannes and fantastic exposure in the media.
This is my work from the past few years.

2012
Brief: Vision Mission Poster
The poster would be put up in movie houses to raise awareness about issues that
underprivileged children losing their sight face.
AD - Patrick Pearson | CW - Mike Pearson
Thanks for the view.