Mutzig Cameroon - Refresh Your Soul

Our campaign objective for Mützig Cameroon was to ignite national pride. We chose to take a fresh perspective with this commercial and not go down the typical pride route, avoiding traditional music and visuals. We chose to rather create something that embodied the energy of Cameroon and through this, put a spotlight on the amazing people that you come across in this vibrant country. We asked the question, “What makes you Cameroonian?” which opened us up to almost anything true to the country and its people. Shooting in market gave us access to amazing local talent and unique locations so we could create a commercial that could only be made in Cameroon.

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